How Squad 62 Became the Bold Display Font in My Latest Branding Project
Starting with a Blank Brand Board
It was one of those mornings where the coffee was strong and the design brief was stronger. I was beginning a visual identity project for a small, locally-owned café that wanted to refresh its brand for a more modern, memorable look. As I opened my design software and stared at the blank board, I knew the typography would set the tone. That’s when I remembered Squad 62 — a bold and chunky lettered display font I had downloaded a few weeks earlier but hadn’t yet tested in a real-world context.
First Impressions: Logo Drafting with Squad 62
I dropped the café’s name into my design and tried Squad 62 as the primary logo type. Instantly, it gave off a strong, confident vibe. The thick letterforms and slightly rounded edges made it feel bold yet approachable — perfect for a neighborhood café that wanted to feel both modern and welcoming. The spacing was naturally tight, which helped the wordmark feel cohesive without needing extra kerning tweaks.
What stood out most was how the font held its presence even at smaller sizes. It wasn’t overly detailed, which meant it remained legible on signage and packaging mockups. The boldness of Squad 62 made it a great candidate for a logo that needed to pop on everything from a storefront window to a takeaway cup.
Testing Across Brand Touchpoints
Once the client approved the logo direction, I started applying Squad 62 across other brand materials. I used it for the café’s menu headers, social media post titles, and even the main text on promotional flyers. Since Squad 62 is a display font, I knew it wasn’t meant for long paragraphs. But as a headline font, it brought energy and clarity to every piece.
I especially liked how it looked on packaging mockups. The café was planning to launch its own line of locally roasted coffee beans, and using Squad 62 on the label gave it a boutique, premium feel. The chunky lettering contrasted well with a minimalist background, making the product stand out on a crowded shelf.
Pairing for Balance and Readability
Because Squad 62 is so bold, I knew I’d need a supporting typeface that could balance the visual weight. I paired it with a clean, sans serif font for body text and subheadings. The contrast between the two created a clear visual hierarchy — Squad 62 commanded attention as the headline, while the sans serif kept the information easy to digest.
I also experimented with using Squad 62 alongside a script font for event posters the café would use to promote weekend live music nights. The combination of the chunky display font with a flowing script created a fun, dynamic layout that felt both lively and professional.
Real-World Design Observations
One of the best parts of using Squad 62 was seeing how it translated across both print and digital formats. On the café’s homepage hero section, it looked stunning as a large header over a warm-toned background. On Instagram posts, it added a punchy headline that stopped the scroll. Even on printed materials like business cards and menu boards, the font maintained its clarity and impact.
I did notice, however, that Squad 62 worked best in short-form text. Using it for long-form editorial design or multi-line captions didn’t make sense — it’s not built for that. But as a display font, it excelled in every context where a strong typographic statement was needed.
Checking the Details Before Finalizing
Before wrapping up the brand system, I made sure to check what styles and alternates were included with Squad 62. It came with a few uppercase variations and ligatures that added a subtle custom feel to the logo and promotional graphics. I also verified the file formats and licensing to ensure it could be used commercially — which it was, making it a solid choice for client work.
I appreciated that Squad 62 offered multilingual support, which meant the café could use the same branding across any future collaborations or translated marketing materials. This is something I always look for in a premium font — flexibility without sacrificing style.
Final Thoughts on Using Squad 62 for Branding
By the time the project wrapped, Squad 62 had become a key part of the café’s new visual identity. It brought personality, clarity, and a touch of modernity to every design element. Whether it was on a printed menu, a digital ad, or a product label, the font consistently elevated the brand’s presence.
If you're a designer working on a branding project — especially for a small business or creative studio — I’d highly recommend testing Squad 62. It works best as a logo font, headline font, or accent typeface, and pairs well with a variety of supporting fonts to create a balanced, professional design system.
As with any font, I always suggest testing it across multiple formats before committing to a full brand rollout. Try it in print, on screen, at different sizes, and in different contexts. You might just find, like I did, that Squad 62 is the bold display font your creative project has been missing.
